smen is a well-known fast fashion women's clothing brand of xiamen poetry clothing co., ltd., which was launched in autumn 2006
brand philosophy
smen represent self-confidence, metropolis, enchantment, newlook. to create a fashionable lifestyle, to provide customers with high-quality, popular fashion goods, and to create a unique modern new female charm aesthetics
design concept
brand inspiration comes from daily life. designers are good at observing, capturing, refining, using international trends and elements, and reconstructing and satisfying the psychological needs of modern women's clothing
group labels
a group of modern new women, aged about 25-30 years old, pursuing the urbanized lifestyle, unwilling to be a supporting role in their lives, independent, confident, but not feminine
having an aesthetic perception of life. like to try a variety of mashup clothing experience, in the enjoyment of casual shopping fun, but also to release the pressure of my heart